What's in it for me?
Find out how Metro Design Consultants successfully use the diversity of its creative teams to add a distinctive edge to its design approach and improve its bottom line by:
- Recruiting the best global designers
- Actively putting together design teams from different ethnic backgrounds for client projects
- Using the organisation's diversity to win public sector and third sector (voluntary, charity and community) contracts
Case study summary
Metro Design Consultants is a small ethnic minority-owned design and build company with an autonomous contract furniture division based in London. It provides interior design solutions for a number of major clients, including the Conservative Party, Boeing and the trade union, Unite. In a UK design market that tends to employ talented young, white designers Metro Design Consultancy has consciously taken a different approach by employing a diverse range of designers to maximise the company’s talent pool. The company now enjoys a £10m per year turnover. It has achieved this by:
- Recruiting the best designers from around the world, successfully competing for staff against more established design brands
- Actively putting together design teams from different ethnic backgrounds for client projects with the aim of improving the creativity of the team and generating new ideas
- Using its diversity to win contracts by promoting itself as a successful ethnic minority-owned business, and matching designers with clients from the same backgrounds to bring empathy to the design process