Diversity Works for London
Diversity Works for London
Aviva is the fifth largest insurance group in the world and the largest in the UK, employing 59,000 staff.
As part of its gender strategy, Aviva wanted to gain greater understanding of women’s development needs and identify any gender-specific issues.
The company collated and analysed five years of feedback data from its 360-degree questionnaires. The analysis included how managers rated employees, how peers rated each other, and self-assessment. The results provided a picture of gender-sensitive issues including the way men and women viewed each other and themselves.
The findings revealed a number of differences. Women consistently rated themselves lower in their self-assessments, and where communication was concerned women tended to rate themselves higher than their managers, who felt it was an area for development.
Aviva used the analyses to identify the kind of support women needed to be able to progress in the business. The findings also formed part of the data gathered to develop the business case for specific gender initiatives.
