Diversity Works for London
Diversity Works for London
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organisation or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organisation or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.
